Sample Implementation: Mountain View Yoga Studio
This sample implementation demonstrates how our branding process works for a fictional yoga studio. We've applied the complete 5-step process to create a cohesive brand identity.
Business Case
Business Information
- Business Name: Mountain View Yoga Studio
- Industry: Health & Wellness
- Tagline: "Find balance, find peace"
- Services: Yoga classes, meditation workshops, wellness retreats
Target Audience
Adults 25-55, primarily women, health-conscious, middle to upper income
Brand Personality
- Calming
- Nurturing
- Professional
- Approachable
- Eco-friendly
Visual Preferences
- Colors: Greens, blues, earth tones
- Imagery: Nature elements, mountains, lotus flower
- Style: Minimalist, clean, balanced
Color Palette
Color Palette Rationale
- The green and blue tones are commonly associated with wellness, health, and tranquility
- The soft, muted tones reflect the "calming" and "nurturing" aspects of the brand
- The professional charcoal adds the "professional" element
- The warm terracotta accent adds an "approachable" quality
- The natural tones support the "eco-friendly" value
Typography
Heading Font: Playfair Display
Mountain View Yoga
"Find balance, find peace"
Elegant serif font that conveys professionalism and tradition
Body Font: Montserrat
Clean, modern sans-serif font for excellent readability.
Available in multiple weights for versatility.
Pairs well with Playfair Display while providing contrast
Typography Rationale
- Playfair Display's elegant serifs convey the "professional" and "nurturing" aspects
- Montserrat's clean lines support the "approachable" and "calming" qualities
- Together they create a balanced, harmonious look that reflects yoga philosophy
- Both fonts are highly readable across digital and print applications
Logo Concept
Logo Visualization (Concept Description)
A combination mark featuring a minimalist mountain silhouette with an integrated lotus flower, paired with "Mountain View Yoga Studio" in Playfair Display font.
Logo Rationale
- The mountain imagery directly connects to the business name
- The lotus flower is universally recognized in yoga and wellness
- The clean, balanced design reflects yoga principles
- The natural elements support the eco-friendly brand personality
- Simple enough to work at various sizes and in both color and black & white
Brand Assets
Business Card
Jane Smith
Yoga Instructor
123 Serenity Lane
Mountain View, CA 94040
(555) 123-4567
info@mountainviewyoga.com
www.mountainviewyoga.com
Social Media Templates
"
Yoga is the journey of the self, through the self, to the self.
- The Bhagavad Gita
Vinyasa Flow
Tuesdays & Thursdays
6:00 PM - 7:15 PM
with Jane Smith
WELLNESS TIP
Morning Meditation
1. Find a quiet space
2. Sit comfortably
3. Focus on your breath
4. Start with just 5 minutes